ROAD TO REVIVAL

QUALITY MGMT FOR BHOJPURI CINEMA

How a film does succeed? What are the ingredients of success? What makes film almost success and success? What are sure shot success formulae?
It is important to raise questions. Equally vital is to get appropriate answers. Queries to sure shot success ingredients are the concern of film industry. Hollywood, bollywood and other film business enterprises are in continuous endeavor for success. Bhojpuri cinema is no different in such research, leadership positioning and evaluation.

Budget of Bhojpuri films over the years have considerably increased. it has crossed crore from lakhs at a time. made ar the cost of 20-25 lakhs earlier, is now 1.2 crore.business wise the box-office collections have crossed crores.the estimated cost and revenue generated can be said at times run in parrellel.recent past performance makes it clear to some extent.

Bhojpuri cinema is switching gears to mainstream cinema. One time regional cinema is now a national and global phenomena.local; regional, national and foreign audiences have earned Bhojpuri cinema a popular name. One of the reasons why superstars such as Amitabh bachchan and shatrughan sinha opted for Bhojpuri films. With likes of mithun chakraborty, Ravi kishen, manoj tiwari, nagma, raja muard, sadashiv amrapurkar and many more familiar faces of mainstream, Bhojpuri reach and market is evident.

Bhojpuri films entertain big market share in the Indian film business market. Market is evident in north India, the Bhojpuri speaking belt. Over the years it has touched Delhi and Maharashtra. Bihar, Uttar pradesh,, delhi,punjab,westbengal and some parts of Nepal can be called as centers of Bhojpuri language and films consequently.

SUPERSTARS-Similar to Hollywood and bollywood Bhojpuri cinema has superstars. they are aamir and shahrukh khan of industry.manoj tiwari mridul,ravi kishen,dinesh lal yadav,sudesh pandey are well known faces.sudesh pandey is on the lines of kunal , ravi kishen and manoj tiwari.nagma,pinki ghosh,monaliza,shewta tiwari are popular actress.
Superstar of bhojpuri cinema manoj tiwari is contesting elections.people, cinema, stars, and elections.
People, cinema, stars, elections.case of manoj tiawri is a make believe incident of bhojpuri phenomena.

Foreign locations foreign Cineplex and foreign audiences have added glamour.NRI'S love bhojpuri.manoj tiwari and Ravi kishen anchoring popular TV reality shows. They are active part of TV world.

No doubt Bhojpuri films have a great market. A distributed market share touching foreign interiors. Budget is over crore now. Industry has familiar and popular faces. Stars are now a political entity.
.plus a 24 hour Bhojpuri channel is also running. Big questions-is it enough? Is it time of celebration of achievement for Bhojpuri films? If YES Bhojpuria in exact sense should also feel the same?

Bhojpuri films and their actors are familiar names. Some are being looked upon as superstars. present situation suggest there is still space for vital revival and up gradation.

Engulfed in the bollywood hangover, Bhojpuri films have become surrogate by-products.Bolywood is certainly is ideal but Bhojpuri cinema must retain its identity. The identity of content and presentation. Journey from a east city-metros London is welcome approach, however a total hangover should never be entertained. Content wise cabaret has replaced old. Modern dance item numbers are seen here. With themes, designer dresses and foreign locations. There is lot like bollywood.
Struggle is still the end product. Bhojpuri cinema is struggling there is visible evidence of struggle in Quality management.

Yr2008 saw 42 films. Only five made at box-office.2004 can be seen as the most productive year with 10 hits in total of 20.The year paved the way for new entrants. Films in 2005 was thrice the previous. it touched total of 65,however no of hits didn't increased. Within a year the success rate declined from 50 percent to merely 16 percent. Over century of Bhojpuri films released in 2006.a total of 115 films. Only 12 made at box-office. A staggering decline in the cost and revenue generated.2007 was similarly dismal with only 7 hits in total of 72.the figure clearly point a need of quality management.

The successful Bhojpuri films provoked the idea of more films; however hit films are what Bhojpuri cinema is looking for. Bulk of average ands dismal performance is no appreciable. Proper planning and content selection is needed
Quality is not directly proportional to quantity in Bhojpuri as well as bollywood.

Cinema is not always for quantity. It should be focused on quantity. Life of cinema is on continuous search and endeavor for new ideas. Ever experimenting and assuring for success critically as well as business wise.